Steven M. Ledbetter, aka “Coach Stevo” is a bonafide behavior change nerd and the CEO of Habitry,Co, which he co-founded in 2014. He has a BA in Philosophy from the University of Chicago and an MA in Sport Psychology from John F. Kennedy University. His area of research was habit-formation in groups. He became a coach in 2008 and has helped more than 1,000 people change their health habits. Since 2011, he has been mentored by Dan John,  the best strength coach in the world, with whom he wrote Intervention in 2012. Prior to helping people change their behavior, Stevo did marketing analytics for the blogging company Six Apart and ran the web properties of Design Within Reach.

Stevo Fun Facts:

  • Has two italian greyhounds named after the founders of Ferrari and Alfa Romeo.

  • Was a United States Marine Corps Officer Candidate for 14 months.

  • After college he worked as a sommelier for 3 years while studying to be a Master of Wine.

  • Has owned a 2002 Subaru WRX, a 1989 Toyota 4Runner, and still owns a 2001 BMW M5 Dinan S1, a 2004 VW Touareg V10 TDI, and a 1972 BMW 2002 with the drivetrain from a Honda S2000 named "Gus."

  • Hates bananas with the burning intensity of 1,000 suns.

  • Loves champagne in all its forms, including Miller High Life.